Managerial economics : firms, markets, and business decisions
著者
書誌事項
Managerial economics : firms, markets, and business decisions
Oxford University Press, 2000
- : pbk
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注記
Includes bibliographical references (p. [475]-487) and index
内容説明・目次
内容説明
This text provides full coverage of all the topics typically encountered in Business or Managerial Economics. It is designed to be appropriate for intermediate and final year undergraduate, first year graduate and MBA programmes in managerial economics and applied microeconomic analysis. Building upon a core of microeconomic principles, the text covers all areas of managerial economics courses in a style which is easy to follow, using applied material to complement
theoretical concepts. The book also incorporates areas of recent research and debate, including organizational architecture and investment appraisal.
Special features of the text include:
Lists of key terms
Chapter summaries
Review questions
目次
- PART ONE: INTRODUCTION
- PART TWO: DECISION ANALYSIS, TOOLS AND TECHNIQUES
- PART THREE: DEMAND AND COST ANALYSIS
- PART FOUR: MARKET STRUCTURE AND THEORIES OF THE FIRM
- PART FIVE: PRICING AND RELATED DECISIONS
- PART SIX: REGULATORY INTERVENTION
- PART SEVEN: ORGANIZATIONAL ARCHITECTURE
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