Strategic management : formulation, implementation, and control
著者
書誌事項
Strategic management : formulation, implementation, and control
Irwin, c2000
7th ed
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注記
Includes index
内容説明・目次
内容説明
Focusing on strategic management, this text presents contemporary research in the area and emphasizes conceptual tools and skills. It contains multiple "Business Week" and traditional strategic management cases, and presents a pedagogical model created by the authors.
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