Formulation, implementation, and control of competitive strategy
Author(s)
Bibliographic Information
Formulation, implementation, and control of competitive strategy
Irwin, c2000
7th ed
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter text-only book. "Formulation, Implementation, and Control of Competitive Strategy" is the softcover, text-only version of Pearce and Robinson's "Strategic Management". Pearce and Robinson present a pedagogical model for instructors who desire quantitative analysis. The financial data available here should appeal to instructors and the strong coverage of "Business Week" material provides a currency to the text.
by "Nielsen BookData"