Sport marketing

著者

• Mullin, Bernard James
• Hardy, Stephen
• Sutton, William Anthony

書誌事項

Sport marketing

Bernard J. Mullin, Stephen Hardy, William A. Sutton

Human Kinetics, c2000

2nd ed

注記

First ed., published in c1993

Includes bibliographical references and index

"foreword by Pat Williams" -- cover

内容説明・目次

内容説明

This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA45987844
• ISBN:
  • 0880118776
• LCCN: 99041126
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Champaign, Ill.
• ページ数/冊数: xiv, 441 p.: ill.
• 大きさ: 29 cm
• 分類:
  • LCC : GV716
  • DC21 : 796/.06/98
• 件名:
  • LCSH : Sports -- Marketing