Competing on Internet time : lessons from Netscape and its battle with Microsoft

著者

書誌事項

Competing on Internet time : lessons from Netscape and its battle with Microsoft

Michael A. Cusumano, David B. Yoffie

Simon & Schuster, 2000

1st touchstone ed

  • : pbk

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注記

Includes bibliographical references (p. 349-358) and index

"A Touchstone book"

内容説明・目次

巻冊次

ISBN 9780684853192

内容説明

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!
巻冊次

: pbk ISBN 9780684863450

内容説明

When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!

目次

Contents Preface Acknowledgments 1: Introduction Competing in the Age of the Internet 2: Creating the Company The Vision, the People, and the Organization 3: Competitive Strategy Using Judo to Turn an Opponent's Strength into Weakness 4: Design Strategy Leverage through Cross-Platform Techniques 5: Development Strategy Flexible, Fast, and "Slightly out of Control" 6: Competing on Internet Time Lessons from Netscape and Microsoft Afterword Appendix 1 Netscape's Chronology Appendix 2 Netscape's Products Interviews Notes Index

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