Competing on Internet time : lessons from Netscape and its battle with Microsoft
著者
書誌事項
Competing on Internet time : lessons from Netscape and its battle with Microsoft
Simon & Schuster, 2000
1st touchstone ed
- : pbk
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注記
Includes bibliographical references (p. 349-358) and index
"A Touchstone book"
内容説明・目次
- 巻冊次
-
ISBN 9780684853192
内容説明
When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!
- 巻冊次
-
: pbk ISBN 9780684863450
内容説明
When Marc Andreessen and Jim Clark founded Netscape in 1994, they were the first to envision how the Internet could revolutionise conventional ways of using computers, distributing software, communicating with other people, and conducting business. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling authors Cusumano and Yoffie draw vital lessons from Netscape and how it has employed the techniques of 'judo strategy' in its pitched battle against Microsoft. Through on-site observation and in-depth interviews, the authors construct a blueprint detailing how this hugely successful software company has competed on Internet time. They suggest that by designing products that run on multiple operating systems and staying flexible, they have forced Microsoft into an immovable and therefore less competitive position. Managers everywhere will want to absorb these valuable lessons from the fastest growing software company in history and put them to work in their organisations now - before the competition does!
目次
Contents
Preface
Acknowledgments
1: Introduction
Competing in the Age of the Internet
2: Creating the Company
The Vision, the People, and the Organization
3: Competitive Strategy
Using Judo to Turn an Opponent's Strength into Weakness
4: Design Strategy
Leverage through Cross-Platform Techniques
5: Development Strategy
Flexible, Fast, and "Slightly out of Control"
6: Competing on Internet Time
Lessons from Netscape and Microsoft
Afterword
Appendix 1 Netscape's Chronology
Appendix 2 Netscape's Products
Interviews
Notes
Index
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