Guerrilla marketing with technology : unleashing the full potential of your small business

著者

• Levinson, Jay Conrad

書誌事項

Guerrilla marketing with technology : unleashing the full potential of your small business

Jay Conrad Levinson

Addison-Wesley, c1997

注記

"Guerrilla marketing library"--Back cover

Includes bibliographical references and index

内容説明・目次

内容説明

For more than twenty years, Jay Levinson has been arming small businesses with the strategies and tactics to compete with the big guys by substituting time, energy, and imagination for money. In Guerrilla Marketing With Technology he shows how virtually every aspect of a small business can be enhanced through technology. Even with minimal investment in and experience with computers, databases, and the Internet, small businesses can maximize their limited resources and reap big profits. Without technical jargon, Levinson covers all the basics to get even the most technologically shy up and running.

目次

* The Unfair Advantage * The Virtual Guerrilla * Marketing Your Small Business * The Business of Customers * Zero to 60 in 30 Days * Saving Money by Saving Time * The Benefits of Collaboration * Mining the Treasures of the Internet * High-Tech/High-return Marketing * Resources

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA46070234
• ISBN:
  • 0201328046
• LCCN: 97026619
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Reading, Mass.
• ページ数/冊数: x, 211 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415
  • DC21 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Small business -- Management
  • LCSH : Internet marketing