Essentials of marketing research

Author(s)

• Zikmund, William G.

Bibliographic Information

Essentials of marketing research

William G. Zikmund

（The Dryden Press series in marketing）

Dryden Press, c1999

Note

Includes bibliographical references and index

Details

• NCID: BA46080136
• ISBN:
  • 0030243564
• LCCN: 98071173
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth, Tex. ; Tokyo
• Pages/Volumes: xxii, 422 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415.2
  • DC21 : 658.8/3
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA03762950