Mass communication research : contemporary methods and applications

Author(s)

• Singletary, Michael W.

Bibliographic Information

Mass communication research : contemporary methods and applications

Michael W. Singletary

Longman, 1993

Note

Includes bibliographical references and index

Description and Table of Contents

Description

Mass Communication Research is an accessible yet comprehensive application-oriented introduction to mass media research. It combines readable background analysis with abundant hands-on activities.

by "Nielsen BookData"

Details

• NCID: BA46095111
• ISBN:
  • 0801308828
• LCCN: 93013973
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xix, 473 p.
• Size: 25 cm
• Classification:
  • LCC : P91.3
  • DC20 : 302.23/072
• Subject Headings:
  • LCSH : Mass media -- Research -- Methodology