The dream job : sports publicity, promotion, and marketing
著者
書誌事項
The dream job : sports publicity, promotion, and marketing
University Sports Press, in cooperation with the Graduate School of Recreation and Sports Sciences, and the E.W. Scripps School of Journalism, [1995]
3rd ed
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注記
In subtitle "sports" appears as "$port$"
1st ed. published in 1991 under the title: The dream job : sports publicity, promotion, and public relations
Includes index
内容説明・目次
内容説明
This is the third edition of the top selling text on sports media and marketing. It has been adopted by over 150 colleges, universities and professional sports organisations. Its 18 chapters include the responsibilities of a professional sports PR or college SID, media writing, sports photography, broadcast interviewing, press conferences, statistics, creating new sporting events, promotion and marketing, crisis management and creating a web page. The new edition has been acclaimed by PR WEEK magazine as the best in the industry.
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