Apple confidential : the real story of Apple Computer, Inc.
著者
書誌事項
Apple confidential : the real story of Apple Computer, Inc.
No Starch Press, c1999
- : pbk.
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注記
Includes bibliographical references (p. 245-246) and index
内容説明・目次
内容説明
Journalist Owen Linzmayer explores Apple's tumultuous history, from its legendary founding, through a series of disastrous executive decisions, to its recent return to profitability. Backed by exhaustive research, this book debunks many of the myths and half-truths surrounding Apple, the Macintosh, and its creators. Linzmayer looks into secret archives, interviews key players, and tells the real stories behind the hype. You'll read about: the forgotten founder who walked away from hundreds of millions of dollars; the trials and tribulations of creating the original Macintosh, from research project to finished product; Apple's disastrous oversight that allowed Microsoft to dominate the personal computing industry with Windows; a cradle-to-grave expose of the Newton MessagePad; the careers of CEOs John Sculley, Michael Spindler, Gilbert Amelio, and Steve Jobs; complete timelines depicting the development of the Apple II, Apple III, Lisa, Macintosh, Newton, NeXT, and Windows, plus a list of every Macintosh every released; the triumphant return of Steve Jobs to Apple. Included are hundreds of revealing quotes, photos, illustrations, and timelines.
This story of the original Silicon Valley start-up turned high-tech leader is not only a must-read for Macintosh enthusiasts and computer industry watchers, but an entrepreneurial adventure anyone will enjoy.
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