Revitalizing the pharmaceutical business : innovative marketing approaches

Author(s)

    • Smarta, R. B.

Bibliographic Information

Revitalizing the pharmaceutical business : innovative marketing approaches

R.B. Smarta

Response Books, 1999

  • pbk.
  • pbk.

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Note

Includes bibliographical references and index

Description and Table of Contents

Description

This book discusses how pharmaceutical companies can forge an enduring and competitive strategy by developing and nurturing its marking assets. The author emphasizes the need to be creative in communication to ones customer and to teach them through well-defined distribution channels.

Table of Contents

Innovation and Strategy New Marketing Approaches Strategic Marketing Assets Nurturing Marketing Assets Creative Communication New Avenues of Sales Promotion Market Dynamism and Strategic Distribution Policies and Procedures Getting Results Financial Implicatios of Marketing Operations

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