The law of comparative advertising : Directive 97/55/EC in the United Kingdom and Germany
著者
書誌事項
The law of comparative advertising : Directive 97/55/EC in the United Kingdom and Germany
Hart, 2000
大学図書館所蔵 全9件
注記
Includes bibliographical references
内容説明・目次
内容説明
This book consists of a careful analysis of the comparative advertising directive,giving background both to the regulation of comparative advertising in the United Kingdom and Germany and to the passing of the directive. It will bring to a UK reader the latest in thinking on comparative advertising from Germany, where the directive has been the subject of very extensive recent debate. The book also has four appendices in which UK, German and European material is given (all in English). The directive applies to any advertisement (or indeed any representation of any kind made to promote goods or services) that explicitly or implicitly identifies a competitor. It therefore has the potential to regulate such claims as
目次
- Comparative advertising in the United Kingdom: self-regulation
- common law
- statute
- conclusion. Comparative advertising in Germany: the history of S1 UWG
- the application of S1 UWG to comparative advertising
- the judicial implementation of the Directive. The history, scope and exclusivity of the Directive: history of the Directive
- scope of the Directive
- exclusivity of the Directive. The substance of the Directive: the apparent purpose of the Directive
- comparative advertising incapable of assisting rational consumer choice
- comparisons that do more than is necessary to assist rational consumer choice. The implementation of the Directive. The way forward. Appendices: United Kingdom materials
- German materials
- European Community preparatory materials
- Directive 97/55/EC (OJ 1997 L290/18).
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