Marketing management : text and cases

Author(s)

• Dalrymple, Douglas J.
• Parsons, Leonard J.

Bibliographic Information

Marketing management : text and cases

Douglas J. Darymple [i.e. Dalrymple], Leonard J. Parsons

J. Wiley, c2000

7th ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA46145581
• ISBN:
  • 0471332380
• LCCN: 94026245
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 707 p.
• Size: 26 cm
• Classification:
  • LCC : HF5415.13
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Marketing -- Management -- Case studies