Marketing leadership in hospitality : foundations and practices

Author(s)

• Lewis, Robert C.
• Chambers, Richard E. (Richard Everett)

Bibliographic Information

Marketing leadership in hospitality : foundations and practices

Robert C. Lewis, Richard E. Chambers

John Wiley & Sons, c2000

3rd ed

Details

• NCID: BA4630918X
• ISBN:
  • 0471332704
• LCCN: 99019482
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 923 p.
• Size: 24 cm.
• Classification:
  • LCC : TX911.3.M3
  • DC21 : 674.94/068/8
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing