Business research for decision making

著者

• Davis, Duane

書誌事項

Business research for decision making

Duane Davis

Duxbury, c2000

5th ed

• : CD-ROM

注記

Includes bibliographical references and index

内容説明・目次

内容説明

This Fifth Edition reflects the ever-increasing changes in the tools and technology available today. Duane Davis teaches students and managers how to develop ways to efficiently and effectively plan, collect, organize, and assimilate information to make informed business decisions. This book covers the fundamentals of conducting research as well as the recent advancements in the field of business research such as the use of the Internet, qualitative research, and modern analytical tools (SPSS and Excel). The new edition is available packaged with the SPSS Student Version Software.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA46318453
• ISBN:
  • 053437106X
  • 0534373968
• LCCN: 99029677
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Pacific Grove, Calif.
• ページ数/冊数: xxiv, 600 p.
• 大きさ: 24 cm.
• 付属資料: 1 CD-ROM (4 3/4 in.)
• 分類:
  • LCC : HD30.4
  • DC20 : 658.4/03/072
• 件名:
  • LCSH : Industrial management -- Research
  • LCSH : Decision making