Japanese consumer behavior : from worker bees to wary shoppers : an anthropologist reads research by the Hakuhodo Institute of Life and Living
著者
書誌事項
Japanese consumer behavior : from worker bees to wary shoppers : an anthropologist reads research by the Hakuhodo Institute of Life and Living
（ConsumAsiaN book series）
Curzon Press, 2000
- : hbk
- : pbk
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注記
Bibliography: p. 269-272
Includes index
内容説明・目次
内容説明
What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
目次
- Introduction
- Chapter 1 Material Conditions
- Chapter 2 Emotional Responses
- Chapter 3 That 'Typical Japanese', The Baby Boomer Salaryman
- Chapter 4 Women Spread their Wings
- Chapter 5 Ideal Couples and Other Choices
- Chapter 6 What's Happening to the Children?
- Chapter 7 Growing Old in an Aging Japan
- Chapter 8 Real Places, Imaginary Spaces
- Chapter 9 Putting Japan in Perspective
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