Customer relationship marketing : get to know your customers and win their loyalty

著者

• Stone, Merlin
• Woodcock, Neil
• Machtynger, Liz

書誌事項

Customer relationship marketing : get to know your customers and win their loyalty

Merlin Stone, Neil Woodcock and Liz Machtynger

（Marketing in action series / series editor, Norman Hart）

K. Page in association with Marketing Magazine, 2000

2nd ed

注記

Previous ed.: 1995

Includes index

詳細情報

• NII書誌ID(NCID): BA46514575
• ISBN:
  • 0749427000
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xii, 228 p.
• 大きさ: 24 cm
• 分類:
  • DC21 : 658.812
• 件名:
  • LCSH : Marketing
  • LCSH : Customer relations
• 親書誌ID:
  • BA26383689