The small business marketing handbook
著者
書誌事項
The small business marketing handbook
Cassell, c1998
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注記
Includes bibliographical references (p. [389]-392) and index
内容説明・目次
内容説明
A compilation of Iain Maitland's four "Advertisers Guide" books, this text shows how to promote a small business in the press, on the radio, through direct mail and by attending and exhibiting at trade shows and fairs.
目次
- Direct mail
- press advertising
- radio advertising
- trade shows and fairs.
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