The small business marketing handbook
Author(s)
Bibliographic Information
The small business marketing handbook
Cassell, c1998
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Note
Includes bibliographical references (p. [389]-392) and index
Description and Table of Contents
Description
A compilation of Iain Maitland's four "Advertisers Guide" books, this text shows how to promote a small business in the press, on the radio, through direct mail and by attending and exhibiting at trade shows and fairs.
Table of Contents
- Direct mail
- press advertising
- radio advertising
- trade shows and fairs.
by "Nielsen BookData"
