How to get referrals : the mental health professional's guide to strategic marketing

著者

書誌事項

How to get referrals : the mental health professional's guide to strategic marketing

Linda L. Lawless and G. Jean Wright

John Wiley, c2000

  • : pbk

大学図書館所蔵 件 / 全6件

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注記

Includes bibliographical references and index

内容説明・目次

内容説明

Now more than ever, it's critical for mental health professionalsto find new ways to succeed in today's competitive marketplace.Written by health niche marketing specialists Linda Lawless andJean Wright, this book provides step-by-step guidelines to getreferrals by building and leveraging relationships with otherprofessionals, community leaders, and the media. You'll find out how to develop three primary skills that areessential to weaving a sustainable practice: * How to interact with and relate to the local community andregion. From setting up community forums to creating discussiongroups, you'll discover new ways to gain clients in yourarea. * How to work with managed care organizations and professionalassociations. Find out how to help your practice grow by takingadvantage of the services provided by other professionals andorganizations. * How to network with the World Wide Web community. Learn whichsites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals indeveloping a strategic marketing plan for getting referralsfrom: * Physicians * Attorneys * Religious Leaders * Educators and the Educational Community * Managed Care Organizations * Mental Health and Complementary Healthcare Professions * The Community How to Get Referrals is an excellent guide for getting thereferrals necessary for a successful practice. With its concrete,practical advice on building networks and securing clientrecommendations, this book is a must for any healthcareprofessional!

目次

Building Blocks for Success. Strategic Niche Marketing. Strategies for Getting Referrals from Physicians. Strategies for Getting Referrals from Attorneys. Strategies for Getting Referrals from Religious Leaders. Strategic Marketing with Educators and the EducationalCommunity. Strategic Marketing to Managed Care Organizations. Strategies for Marketing to Mental Health and ComplementaryHealthcare Professionals. The Community Connection. Index.

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