Members for life

著者

• Gerson, Richard F.

書誌事項

Members for life

Richard Gerson

Human Kinetics, c1999

タイトル別名

Members for life : proven service and retention strategies for health-fitness and sports clubs

注記

Includes index

内容説明・目次

内容説明

Nearly every health and fitness club has state-of-the-art equipment, comprehensive training programmes and qualified staff. Based on the premise that customer service is critical to the success of every club, this marketing text aims to show how to develop a customer service standard that will keep members coming back once they have joined. The auth or provides a worksheet to calculate the cost of losing a member. He describes the services that members want, need and expect; identifies crucial skills from basic telephone and communication skills, to tips for managing angry members. Checklists are provided to reinforce the theory and practice.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA46675359
• ISBN:
  • 0736000038
• LCCN: 98049538
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Champaign, Ill.
• ページ数/冊数: xiii, 217 p.
• 大きさ: 23 cm
• 分類:
  • LCC : GV428.5
  • DC21 : 613.7/068/8
• 件名:
  • LCSH : Physical fitness centers -- Customer services
  • LCSH : Relationship marketing