Members for life
Author(s)
Bibliographic Information
Members for life
Human Kinetics, c1999
- Other Title
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Members for life : proven service and retention strategies for health-fitness and sports clubs
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Note
Includes index
Description and Table of Contents
Description
Nearly every health and fitness club has state-of-the-art equipment, comprehensive training programmes and qualified staff. Based on the premise that customer service is critical to the success of every club, this marketing text aims to show how to develop a customer service standard that will keep members coming back once they have joined. The auth or provides a worksheet to calculate the cost of losing a member. He describes the services that members want, need and expect; identifies crucial skills from basic telephone and communication skills, to tips for managing angry members. Checklists are provided to reinforce the theory and practice.
by "Nielsen BookData"
