Fundamentals of managerial marketing : a first course

Author(s)

Bibliographic Information

Fundamentals of managerial marketing : a first course

by Dwight L. Gentry and Donald L. Shawver

D.C. Heath, c1963

Available at  / 1 libraries

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Note

Includes bibliographical references and index

Details

  • NCID
    BA46685807
  • LCCN
    64016816
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    ix, 557 p.
  • Size
    24 cm
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