Electronic commerce : the strategic perspective
著者
書誌事項
Electronic commerce : the strategic perspective
Dryden, a division of Harcourt College Publishers, c2000
大学図書館所蔵 件 / 全8件
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.
目次
1.: Electronic Commerce 2: Electronic Commerce Technology 3: Measuring Effectiveness 4: Attracting and Retaining Visitors 5: Cyberservice 6: Pricing in Electronic Products and Services 7: Distribution 8: Integrated Web Communications 9: Postmodernism and the Web
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