Consumer behavior; conceptual foundations

Author(s)

• Kerby, Joe Kent

Bibliographic Information

Consumer behavior; conceptual foundations

Joe Kent Kerby

（The Dun-Donnelley Publishing Corporation's series in marketing）

Dun-Donnelley Pub. Corp, c1975

Note

Bibliography: p. 619-620

Details

• NCID: BA46815298
• ISBN:
  • 0912212004
• LCCN: 74019122
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: viii, 631 p
• Size: 24 cm
• Classification:
  • LCC : HF5415.3
  • DC : 658.8/34
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Motivation research (Marketing)
  • LCSH : Attitude (Psychology)
• Parent Bibliography ID:
  • BA46815232