Entry and cooperative strategies in international business expansion
著者
書誌事項
Entry and cooperative strategies in international business expansion
Quorum, 1999
- : alk paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Globalization provides firms with tremendous opportunities as well as daunting challenges. International expansion has become a pervasive and prominent strategic response to global economic dynamics for a large number of companies. The success of such expansion depends on several of entry and cooperative strategies. Dr. Luo provides conceptual backgrounds, analytical frameworks, managerial insights, and business guidance for a firm's international expansion efforts. He illustrates how (entry mode), when (timing), where (location), and what (industry). He elaborates on cooperative strategies such as partner selection, joint venture negotiation, control, cooperation, and termination.
The book is written for international executives who are actively pursuing international market opportunities. It argues that managers need to formulate appropriate expansion strategies to achieve a sustainable and successful presence in the global marketplace. The book is also valuable for students and scholars of international business, global management, and strategic management.
目次
Illustrations Preface Theoretical Perspectives Concept and Importance Dynamic Capability Perspective Evolutionary Perspective Global Integration Perspective Entry Strategies Location Selection Entry Mode Selection Timing of Entry Industry Selection Cooperative Strategies Partner Selection Sharing Arrangement and Control Joint Venture Negotiation, Cooperation, and Termination
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