Research methods for business students
著者
書誌事項
Research methods for business students
Financial Times Prentice Hall, 2000
2nd ed
大学図書館所蔵 件 / 全9件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Previous ed.: London : Pitman , 1997
Includes bibliographical references and index
内容説明・目次
内容説明
This new textbook provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making best use of information technology where appropriate.
目次
*The Nature of Business and Management Research and How to use this Book. *Formulating and Clarifying the Research Topic. *Critically Reviewing the Literature. *Deciding on the Research Approach and Choosing a Research Strategy. *Negotiating Access and Research Ethics. *Selecting Samples. *Using Secondary Data. *Collecting Primary Data through Observation. *Collecting Primary Data through Semi-Structured and In-Depth Interviews. *Collecting Primary Data using Questionnaires. *Analysing Quantitative Data. *Analysing Qualitative Data. *Writing Up Your Project Report.
「Nielsen BookData」 より
