Marketing strategy and management

Author(s)

• Baker, Michael John

Bibliographic Information

Marketing strategy and management

Michael J. Baker

Macmillan, 2000

3rd ed

• : hbk
• : pbk

Note

"Macmillan Business" -- t.p.

Includes bibliographical references and index

Details

• NCID: BA4688339X
• ISBN:
  • 0333748557
  • 0333748565
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: xxvi, 542 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC19 : 658.8
  • NDC9 : 675
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing