The market orientation of R&D : a recommendation for minimizing new product risk

Bibliographic Information

The market orientation of R&D : a recommendation for minimizing new product risk

Mack Hanan

(Management bulletin, 72)

American Management Association, 1965

Available at  / 3 libraries

Search this Book/Journal

Related Books: 1-1 of 1

Details

  • NCID
    BA46886343
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    22 p
  • Size
    28 cm
  • Parent Bibliography ID
Page Top