Managing green issues
著者
書誌事項
Managing green issues
（Macmillan business）
Macmillan , St. Martin's Press, 2000
- : hbk
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注記
Includes index
内容説明・目次
内容説明
The management of environmental or green issues has become a key concern for many companies. Not only do green issues influence how an organization is seen and how its reputation is judged, it has huge implications for the organisation's success, brand values and the sales decisions of consumers towards its products. This book contains practical advice, with case studies, and aims to guide the modern organization on how to channel environmental issues to gain competitive advantage.
目次
PART 1: GREEN ISSUES - The Rise of Environmental Consciousness - The Impact of Green Issues on Organisations - PART 2: THE CONTEXT OF GREEN ISSUES - The Greening of Modern Democracies - Stakeholders: Some Real Definitions - The Role of the Media - PART 3: PRACTICAL MANAGEMENT OF GREEN ISSUES - Research Comes First - Communications Mechanisms - Who to Communicate With - Third Party Advocacy - Green Credentials Help in a Crisis - PART 4: THE FUTURE - Evaluation of Green Communications - Green Issues and Marketing - The Future of Green Issues Communication
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