P&G 99 : 99 principles and practices of Procter and Gamble's success
Author(s)
Bibliographic Information
P&G 99 : 99 principles and practices of Procter and Gamble's success
HarperCollinsBusiness, 1998
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Note
"Special overseas edition 1998" -- T.p. verso
Includes bibliographical references (p. 227)
Description and Table of Contents
Description
Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.
by "Nielsen BookData"
