Marketing on a shoestring : low-cost tips for marketing your products or services
著者
書誌事項
Marketing on a shoestring : low-cost tips for marketing your products or services
Wiley, c1988
- pbk.
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注記
Includes bibliographies and index
内容説明・目次
内容説明
This is a compendium of practical ideas for marketing and promoting small businesses without spending much money. Presenting useful ideas in an easy-to-read, step-by-step fashion, it includes suggestions for selling, advertising, publicity, promotion and customer service, all designed for low-cost but effective implementation. The chapters cover creative marketing, high customer-leverage strategies, telephone sales, using part-time help, the Yellow Pages, business directories, plus a wealth of cheap, effective marketing tips. The book also includes a case history, bibliography, and suggestions for further reading.
目次
- Creative Marketing
- Making It Easy on Your Customers
- High Customer-Leverage Strategies
- Capture Them Through Calls
- Using Part-Time Help
- Stick Out Yellow Page Advertising
- Advertising in Business Directories
- Hock the Shop for Your Brochure
- Strategic Bulletin Boards
- Rubber Chicken Lunch Circuit
- The Underground Economy: Bartering and Swapping
- Sixteen Cheap, Effective Marketing Tips
- Appendix: A Case History: A Shoestring Marketer's Grand Opening Plan.
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