Kleppner's advertising procedure

Author(s)

• Kleppner, Otto
• Russell, Thomas
• Verrill, Glenn
• Lane, W. Ronald

Bibliographic Information

Kleppner's advertising procedure

J. Thomas Russell, Glenn Verrill, W. Ronald Lane

Prentice Hall, c1988

10th ed

Details

• NCID: BA46975895
• ISBN:
  • 0135164516
• LCCN: 87019346
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xv, 686 p
• Classification:
  • LCC : HF5821
  • UDC : 659
  • DC19 : 659.1
• Subject Headings:
  • PRECIS : Advertising
  • LCSH : Advertising