Entrepreneurial marketing : competing by challenging conventions

Author(s)

• Chaston, Ian

Bibliographic Information

Entrepreneurial marketing : competing by challenging conventions

Ian Chaston

Macmillan, 2000

• : hbk
• : pbk

Note

Includes bibliographies and index

Details

• NCID: BA47100975
• ISBN:
  • 033379298X
  • 0333792998
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Basingstoke
• Pages/Volumes: vii, 255 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Entrepreneurship