Consumption, globalization and development

Bibliographic Information

Consumption, globalization and development

Jeffrey James

Macmillan , St. Martin's Press, 2000

  • : uk
  • : us

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Includes bibliographical references and index

Description and Table of Contents

Description

This volume is concerned with the complexities of the relationship between globalization and different groups of consumers in developing countries. Globalization, it is argued, can yield frustration and disappointment as well as welfare gains for consumers; it may, but does not necessarily, displace local products and via the rapid recent expansion of the mass media, it offers policy-makers new opportunities to deal with acute social problems.

Table of Contents

List of Tables List of Figures Preface Acknowledgements Introduction PART I: CONSUMPTION THEORY AND THE WELFARE EFFECTS ON GLOBALIZATION Globalization, Preference Change and Consumer Welfare in Developing Countries Globalization, Conspicuous Consumption and the International Demonstration Effect Reconsidered From Global Products to Individual Functionings: Medicinal Drugs in Developing Countries Do Consumers in Developing Countries Gain or Lose from Globalization? PART II: COUNTERVAILING INFLUENCES OVER PATTERNS OF GLOBAL CONSUMPTION Can Appropriate Products Capture Mass Markets in a Globalizing World? A Case Study from India Cultural Advantage Reversal: The Case of Telenovelas in Brazil Globalization and the Potential for Social Marketing in Developing Countries Index

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