Loyalty.com : customer relationship management in the new era of Internet marketing

Author(s)

• Newell, Frederick

Bibliographic Information

Loyalty.com : customer relationship management in the new era of Internet marketing

Frederick Newell

McGraw-Hill, 2000

Details

• NCID: BA47130047
• ISBN:
  • 0071357750
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: xx, 325 p.
• Size: 24 cm
• Classification:
  • DC21 : 658.81202854678
• Subject Headings:
  • LCSH : Internet marketing
  • LCSH : Customer relations -- Management