Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention

Author(s)

• Hennig-Thurau, Thorsten
• Hansen, Ursula

Bibliographic Information

Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention

Thorsten Hennig-Thurau, Ursula Hansen, editors

Springer, c2000

Note

Includes bibliographies and indexes

Details

• NCID: BA47200368
• ISBN:
  • 3540669426
• LCCN: 99087534
• Country Code: gw
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Berlin
• Pages/Volumes: xvii, 459 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.55
  • DC21 : 658.8/12
• Subject Headings:
  • LCSH : Relationship marketing
  • LCSH : Customer services -- Management
  • LCSH : Customer relations -- Management