Strategic management in tourism
著者
書誌事項
Strategic management in tourism
CABI Pub., c2000
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.
目次
1: The Tourism Environment 2: Trends in Tourism, Luiz Moutinho, University of Glasgow Business School, UK 3: The Marketing Environment for Travel and Tourism, Ken Peattie, University of Cardiff, Cardiff, UK and Luiz Moutinho Tourism Marketing Management 4: Consumer Behaviour, Luiz Moutinho 5: Tourism Marketing Research, Luiz Moutinho 6: Segmentation, Targeting, Positioning and Strategic Marketing, Luiz Moutinho Functional Management in Tourism 7: Human Resource Issues in Travel and Tourism, Dennis Nickson, University of Strathclyde, Glasgow, UK 8: Financial Management in Tourism, John Bridge, University of Cardiff, Cardiff, UK and Luiz Moutinho 9: Operations Management, Geoff Southern, University of Glasgow Business School, Glasgow, UK 10: Strategic Quality Management, Harvey Maylor, University of Bath, UKStrategic Planning in Tourism 11: Strategic Planning and Management, Luiz Moutinho 12: The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector, Paul A Phillips, University of Surrey, UK and Luiz Moutinho 13: Demand Modelling and Forecasting, Stephen F Witt, University of Surrey, UK, also at Victoria University of Technology, Melbourne, Australia and Luiz Moutinho 14: International Tourism Management, Frank Go, Erasmus University Rotterdam, The Netherlands and Luiz Moutinho
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