Strategic management in tourism
著者
書誌事項
Strategic management in tourism
CABI Pub., c2000
- : pbk
大学図書館所蔵 全12件
  青森
  岩手
  宮城
  秋田
  山形
  福島
  茨城
  栃木
  群馬
  埼玉
  千葉
  東京
  神奈川
  新潟
  富山
  石川
  福井
  山梨
  長野
  岐阜
  静岡
  愛知
  三重
  滋賀
  京都
  大阪
  兵庫
  奈良
  和歌山
  鳥取
  島根
  岡山
  広島
  山口
  徳島
  香川
  愛媛
  高知
  福岡
  佐賀
  長崎
  熊本
  大分
  宮崎
  鹿児島
  沖縄
  韓国
  中国
  タイ
  イギリス
  ドイツ
  スイス
  フランス
  ベルギー
  オランダ
  スウェーデン
  ノルウェー
  アメリカ
注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book contains coverage and analytical discussion of the three key areas of contemporary tourism management: evaluation of the most important global trends in tourism; analysis of the impact of crucial environmental issues and their implications; and the major factors affecting international tourism management. The aim of this advanced textbook is to provide a synthesis of integrated strategic management in tourism that will benefit students in their future careers. It will also be useful to professionals working in the tourism sector.
目次
1: The Tourism Environment 2: Trends in Tourism, Luiz Moutinho, University of Glasgow Business School, UK 3: The Marketing Environment for Travel and Tourism, Ken Peattie, University of Cardiff, Cardiff, UK and Luiz Moutinho Tourism Marketing Management 4: Consumer Behaviour, Luiz Moutinho 5: Tourism Marketing Research, Luiz Moutinho 6: Segmentation, Targeting, Positioning and Strategic Marketing, Luiz Moutinho Functional Management in Tourism 7: Human Resource Issues in Travel and Tourism, Dennis Nickson, University of Strathclyde, Glasgow, UK 8: Financial Management in Tourism, John Bridge, University of Cardiff, Cardiff, UK and Luiz Moutinho 9: Operations Management, Geoff Southern, University of Glasgow Business School, Glasgow, UK 10: Strategic Quality Management, Harvey Maylor, University of Bath, UKStrategic Planning in Tourism 11: Strategic Planning and Management, Luiz Moutinho 12: The Marketing Planning Index: A Tool for Measuring Strategic Marketing Effectiveness in the Hospitality Sector, Paul A Phillips, University of Surrey, UK and Luiz Moutinho 13: Demand Modelling and Forecasting, Stephen F Witt, University of Surrey, UK, also at Victoria University of Technology, Melbourne, Australia and Luiz Moutinho 14: International Tourism Management, Frank Go, Erasmus University Rotterdam, The Netherlands and Luiz Moutinho
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