Ratings analysis : the theory and practice of audience research

Author(s)

• Webster, James G.
• Phalen, Patricia F.
• Lichty, Lawrence Wilson

Bibliographic Information

Ratings analysis : the theory and practice of audience research

James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

（LEA's communication series）

Lawrence Erlbaum Associates, 2000

2nd ed

• : pbk

Note

Includes bibliographical references (p. 253-263) and indexes

Details

• NCID: BA47220048
• ISBN:
  • 0805830987
  • 0805830995
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Mahwah, N.J.
• Pages/Volumes: x, 282 p.
• Size: 23 cm
• Classification:
  • LCC : HE8700.65
  • DC21 : 384.54/3
• Subject Headings:
  • LCSH : Television programs -- Ratings -- Methodology
  • LCSH : Television viewers
  • LCSH : Radio programs -- Ratings -- Methodology
  • LCSH : Radio audiences
• Parent Bibliography ID:
  • BA22741743