The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more

書誌事項

The Jossey-Bass guide to strategic communications for nonprofits : a step-by-step guide to working with the media to generate publicity, enhance fundraising, build membership, change public policy, handle crises, and more

Kathy Bonk, Henry Griggs, Emily Tynes

(The Jossey-Bass nonprofit and public management series)

Jossey-Bass, c1999

1st ed

  • : paper

タイトル別名

Strategic communications for nonprofits

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注記

"A publication of the Communications Consortium Media Center."

Includes bibliographic references (p. 169-173)

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