Audiences for public television

著者

• Frank, Ronald Edward
• Greenberg, Marshall G.

書誌事項

Audiences for public television

Ronald E. Frank and Marshall G. Greenberg

Sage Publications, c1982

注記

Bibliography: p. 229-230

内容説明・目次

内容説明

Frank and Greenberg's book studies the audience for American public broadcasting. The authors segment this unique and frequently misunderstood audience into fourteen groups, each with its own interests and needs. All those who study or work in the media and are interested in the kinds of people who watch quality television will find much of use to them in both the methodology and the description of the audiences. '...the book should be of substantial interest to a wider audience than persons unilaterally concerned with the future of public television. It is a welcome addition to any library collection in survey research, mass communications research and policy, broadcasting research, and policy and marketing techniques.' -- Choice, April 1983 '...the substantive import of the book is clear, and the data it reports will play a central role in the debate over future directions in public television.' -- The Annals of the American Academy, Vol 472, March 1984

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA4727695X
• ISBN:
  • 0803907648
• LCCN: 82016754
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Beverly Hills, Calif.
• ページ数/冊数: 230 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HE8700.7.A8
  • DC19 : 384.55/44
• 件名:
  • LCSH : Television viewers -- United States
  • LCSH : Public television -- United States