Adapting marketing to libraries in a changing and world-wide environment Le marketing des bibliothèques á l'heure du changement et de la mondialisation : papers presented at the 63rd IFLA conference, Copenhagen, September 1997

Author(s)
    • Savard, Rèjean
    • International Federation of Library Association and Institutions
Bibliographic Information

Adapting marketing to libraries in a changing and world-wide environment = Le marketing des bibliothèques á l'heure du changement et de la mondialisation : papers presented at the 63rd IFLA conference, Copenhagen, September 1997

edited by Rèjean Savard

(IFLA publications, 89)

, 2000

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Description and Table of Contents

Description

The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.

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Details
  • NCID
    BA47278059
  • ISBN
    • 3598218117
  • Country Code
    gw
  • Title Language Code
    eng
  • Text Language Code
    engfre
  • Place of Publication
    München ; K. G. Saur
  • Pages/Volumes
    89 p.
  • Size
    22 cm
  • Subject Headings
  • Parent Bibliography ID
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