International business : a strategic management approach
著者
書誌事項
International business : a strategic management approach
Financial Times Prentice Hall, c2000
2nd ed.
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注記
Previous ed.: New York ; London : McGraw-Hill , 1995
内容説明・目次
内容説明
This new edition of an already well established international business text, maintains its unique strategic focus and the use of the triad (US/Europe/Far East) as a framework within which international business is explored. There is an emphasis on economic and multinational approaches throughout. The real strength of this book lies in the use of case material much of which has now been revised or replaced to include more European examples. All data had now been revised to be fully up-to-date. Each chapter has common pedagogy which includes: objectives, active learning case, international business strategy in action, key points, key terms, review and discussion questions, real case(s)
目次
PART ONE: THE WORLD OF INTERNATIONAL BUSINESS. 1. The challenge of international business. 2. The multinational enterprise. 3. The triad and international business. PART TWO: THE ENVIRONMENT OF INTERNATIONAL BUSINESS. 4. International politics and economic integration. 5. International culture. 6. International trade. 7. International finance. PART THREE: INTERNATIONAL BUSINESS STRATEGIES. 8. Global strategic planning. 9. Organizing strategy. 10. Production strategy. 11. Marketing strategy. 12. Human resource management strategy. 13. Political risk and negotiation strategies. 14. International financial management. PART FOUR: INTERNATIONAL BUSINESS STRATEGIES IN ACTION. 15. Corporate strategy and national competitiveness. 16. Doing business in the European community. 17. Doing business in Japan. 18. Doing business in North America. 19. Doing business in non-triad nations. PART FIVE: INTERNATIONAL BUSINESS HORIZON. 20. Future challenges in international business
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