Sales promotion essentials : the 10 basic sales promotion techniques - and how to use them
著者
書誌事項
Sales promotion essentials : the 10 basic sales promotion techniques - and how to use them
NTC Business Books, c1998
3rd ed
- : pbk
- タイトル別名
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Sales promotion essentials
大学図書館所蔵 件 / 全2件
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該当する所蔵館はありません
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注記
Includes index
内容説明・目次
- 巻冊次
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ISBN 9780844232393
内容説明
The Leaders Greet the New Edition of Green Marketing "Ms. Ottman provides a valuable business tool to producers and retailers of consumer goods, as well as to their industrial and commercial material suppliers. As there are fewer and fewer ways to become a distinctive and valued supplier, she shows one clear way to success. Green Marketing ought to be required reading in both business schools and industrial companies' training programs. -- Steve Rice Leader, Environmental Opportunities BASF Corporation "I am certain that I will be able to utilize this book, with its practical examples, as a guide for providing information to our customers on the environmental quality of our products." -- Thomas J. Dagon Director, Health, Safety, and Environmental Affairs Worldwide Business Units Eastman Kodak Company "Ottman's Green Marketing is a convincing argument, backed up by hard facts and polling data, that American consumers want--no, demand--healthier products from companies that take their responsibilities to the Earth seriously. Mainstream business ignores this book at its peril." -- Jim Motavalli Editor E Magazine "The last 10 years have produced an explosion of opinions and theories on environmental marketing. . . . But those in-the-know know that Ottman's Green Marketing is the authoritative text on the subject. . . . It's required reading for anyone involved in marketing any product or service." -- Sol Salinas Director of Strategic Planning EPA Energy Star Buildings and Green Lights Program "Green Marketing provides an enlightening look at the importance of the environmental perceptions to marketplace consumers. . . . A key insight, substantiated by HP's experience, is that investing in the environment pays solid dividends in improved customer loyalty." -- Doug Johnson General Manager Hewlett-Packard LaserJet Supplies
目次
Greener than Ever * Consumers with a Conscience * Why Conventional Marketing Won't Work * Green by Design * The Next Big Product Opportunity * How to Communicate Green with Impact * The Secret to Avoiding Backlash * Team Up for Success * Work from the Inside Out * Two Companies That Do Everything Right
- 巻冊次
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: pbk ISBN 9780844233550
内容説明
This new edition offers students a solid foundation in sales promotion basics by explaining 10 basic techniques.
* Gets students involved by having them create hypothetical promotions based on models of success. * Provides real-life examples to stimulate classroom discussion as students examine and debate real cases. * Discusses the newest innovations in the field.
目次
1. Sales Promotion: Introduction and Current Trends 2. Planning Sales Promotion Programs 3. Selecting the Appropriate Promotional Tools 4. Coupons 5. Special Packs 6. Continuity Programs 7. Refunds 8. Sweepstakes and Contests 9. Through-the-Mail Premiums 10. Sampling Programs 11. Cause-Related Promotions 12. Price Discounts 13. Trade Deals
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