Telecommunications : an introduction to electronic media
著者
書誌事項
Telecommunications : an introduction to electronic media
（McGraw-Hill series in mass communication and journalism）
McGraw-Hill, 2000
7th ed
- softcover
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内容説明・目次
内容説明
This concise well-written text teaches students the essentials of telecommunications, whether they are consumers or future media practitioners. "Telecommunications: An Introduction to Electronic Media, 7/e" divides into two main sections: Section I focuses on the various media forms (i.e. commercial radio, cable television) and Section II focuses on the functions of media (i.e. programming, advertising). The chapters may be read in any sequence (with a glossary helping readers with unfamiliar terms if later chapters are read first).
目次
Part I Electronic Media Forms 1 Commercial Radio 2 Commercial Television 3 Cable Television 4 Noncommercial Broadcasting 5 Other Forms of Telecommunications 6 Corporate Telecommunications 7 International Electronic Media Part II Electronic Media Functions 8 Business Practices 9 Programs 10 Laws and Regulations 11 Ethics and Effects 12 Advertising 13 Audience Feedback 14 Production and Distribution Epilogue Careers in Telecommunications
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