It's all about customers! : the perfect way to grow your business through marketing, sales and service

書誌事項

It's all about customers! : the perfect way to grow your business through marketing, sales and service

John Frazer-Robinson

Kogan Page, 1999

2nd ed

タイトル別名

Customer-driven marketing

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注記

Bibliography : p. 185

Previous ed.: published as Customer-driven marketing. 1997

Includes index

Published in association with the Institute of Directors

内容説明・目次

内容説明

For businesses of all sizes and budgets, this text explains how to tap into "marketing miracles" and gain a leading edge in competitive markets. It's all about Customers! offers to show how to turn organizations into customer-driven businesses and make sales go up as costs go down.

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA47416753
  • ISBN
    • 0749430737
  • 出版国コード
    uk
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    London
  • ページ数/冊数
    xiv, 192 p.
  • 大きさ
    24 cm
  • 分類
  • 件名
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