It's all about customers! : the perfect way to grow your business through marketing, sales and service
Author(s)
Bibliographic Information
It's all about customers! : the perfect way to grow your business through marketing, sales and service
Kogan Page, 1999
2nd ed
- Other Title
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Customer-driven marketing
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Note
Bibliography : p. 185
Previous ed.: published as Customer-driven marketing. 1997
Includes index
Published in association with the Institute of Directors
Description and Table of Contents
Description
For businesses of all sizes and budgets, this text explains how to tap into "marketing miracles" and gain a leading edge in competitive markets. It's all about Customers! offers to show how to turn organizations into customer-driven businesses and make sales go up as costs go down.
by "Nielsen BookData"
