Hospitality sales and advertising

Author(s)

• Abbey, James R.
• American Hotel & Motel Association. Educational Institute

Bibliographic Information

Hospitality sales and advertising

James R. Abbey

Educational Institute, American Hotel & Motel Association, c1998

3rd ed

• pbk.

Note

Includes bibliographical references and index

Details

• NCID: BA47417938
• ISBN:
  • 0866121749
• LCCN: 98016675
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Lansing, Mich.
• Pages/Volumes: xiii, 715 p.
• Size: 23 cm
• Classification:
  • LCC : TX911.3.M3
  • DC21 : 647.94/068/8
• Subject Headings:
  • LCSH : Hospitality industry -- Marketing
  • LCSH : Advertising -- Hospitality industry
  • LCSH : Market segmentation